Remember PRSA?
Ya, this PRSA.
(I don't know why when I googled 'PRSA' to get images, a bunch of pictures of women clad in bras popped out! NSFW man!)
Yes, so, according to them once more, Public Relations comprises of several duties such as:
-Anticipating, analyzing, and interpreting public opinion, attitudes and issues.
-Counseling management within the organisation with regard to the company's policies and rules.
-Researching, conducting and evaluating programs of action and communication to achieve the informed public understanding.
-Planning and implementing the organisation's works to influence public policy.
-Planning, budgeting, recruiting, and training staff.
In America's Job Exchange Website, they presented a PR specialist's job description.
Here's a list of other responsibilities a PR practitioner has to execute:
-Plan & direct PR programs that is capable of maintaining a favorable public image for the client/ company.
-Create marketing and promotional materials (print & electronic)
-Copyedit, proofread, and revise communications.
-Design and launch e-mail marketing campaigns.
-Recommend, implement and maintain site design and operation.
-Work with manager and business units to determine event budget and manage expenses to that budget.
-Promote products and services through pr initiatives.
-Develop marketing communications campaigns.
-Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.
-Develop fresh story ideas.
-Prepare briefing materials.
-Identify , develop and execute communications strategy for key media contacts and customer references.
-Help to clarify the organisation's point of view to their main constituencies.
Anddddd according to the Learn.org website, it states that a PR specialist generally works for an organisation by helping to maintain a positive image to the publics. ( This sentence would sound familiar by now.) The most typical jobs for a PR specialist are :
i) Writing Press Releases- Press releases focus on a manufacturer's product or product development, a government official's response to a public policy issue, or a company's internal business policies. It is normally short but provides enough of the necessary information to persuade an editor to release that information. This way, your news gets out and it will reach a mass audience.
ii) Developing Media Contacts- Editors and producers are the ones who decide whether your release will be printed or broadcasted. It will be helpful to develop a network circle of editors and/or producers who will be receptive toward your press releases because they know your work is well-written and researched.
iii) Planning Events- PR specialists are responsible for planning the venue of events, designing and constructing a display, and coordinating and recruiting other organisations to participate in an event. In these events/conventions, products and services are usually displayed to the public eye. By maintaining a good relationship with your client, it will increase the chances of that individual in relying on your expertise in forming a public image.
Looking at all these job responsibilities, it seems like a PR specialist has so many different and diversed skills to adopt and practice. And to think that I had once thought that PR was all fun and games! Heck, no. It is a rather challenging and hectic, but active job lifestyle. You go from writing press releases to actually planning an event. It's kinda like...'it escalated quickly' sort of feel because the jobs are quite different from one another.
However, my perspective (when I've started taking PR classes) and the reality of PR is similar with one another because, you will notice a lot of repetitions like, "PR helps maintain good relationship with the public," or "PR helps to build a company's reputation," or "PR has many different jobs and responsibilities." Haha, but no, seriously, the reality of PR is all about maintaining good image in the publics' eyes, building the company's reputation, creating new events to increase brand exposure/advertising, recognizing their internal and external publics and handling them well, functioning with effective management and leadership roles, and many more as stated.
Well, I hope you had fun reading my posts and maybe learned a few things from it.
See you next time!
-Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.
-Develop fresh story ideas.
-Prepare briefing materials.
-Identify , develop and execute communications strategy for key media contacts and customer references.
-Help to clarify the organisation's point of view to their main constituencies.
Anddddd according to the Learn.org website, it states that a PR specialist generally works for an organisation by helping to maintain a positive image to the publics. ( This sentence would sound familiar by now.) The most typical jobs for a PR specialist are :
i) Writing Press Releases- Press releases focus on a manufacturer's product or product development, a government official's response to a public policy issue, or a company's internal business policies. It is normally short but provides enough of the necessary information to persuade an editor to release that information. This way, your news gets out and it will reach a mass audience.
ii) Developing Media Contacts- Editors and producers are the ones who decide whether your release will be printed or broadcasted. It will be helpful to develop a network circle of editors and/or producers who will be receptive toward your press releases because they know your work is well-written and researched.
iii) Planning Events- PR specialists are responsible for planning the venue of events, designing and constructing a display, and coordinating and recruiting other organisations to participate in an event. In these events/conventions, products and services are usually displayed to the public eye. By maintaining a good relationship with your client, it will increase the chances of that individual in relying on your expertise in forming a public image.
Looking at all these job responsibilities, it seems like a PR specialist has so many different and diversed skills to adopt and practice. And to think that I had once thought that PR was all fun and games! Heck, no. It is a rather challenging and hectic, but active job lifestyle. You go from writing press releases to actually planning an event. It's kinda like...'it escalated quickly' sort of feel because the jobs are quite different from one another.
However, my perspective (when I've started taking PR classes) and the reality of PR is similar with one another because, you will notice a lot of repetitions like, "PR helps maintain good relationship with the public," or "PR helps to build a company's reputation," or "PR has many different jobs and responsibilities." Haha, but no, seriously, the reality of PR is all about maintaining good image in the publics' eyes, building the company's reputation, creating new events to increase brand exposure/advertising, recognizing their internal and external publics and handling them well, functioning with effective management and leadership roles, and many more as stated.
Well, I hope you had fun reading my posts and maybe learned a few things from it.
See you next time!
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