Internal Public
Internal Public Relations are a special PR discipline that ensures good communication among the management and the employees within an organisation (Lyngdoh, 2014). They provide accurate information to the employees and help boost their morale.
Who are the internal publics of an organisation?
i)Stakeholders/ Investors - They are the legal owner of the company as they provide finances to the company either as shareholder or as long-term or short-term creditor (Lyngdoh, 2014). Shareholders deserve and will most probably get a fair amount of good treatment, accurate information, and transfers of shares.
ii)Employees- They are a company's assets, as well as the hands and feet of one. Without them, the company will not be able to fulfill their goals or meet certain objectives. If the company manages to communicate excellently with their employees and seek their cooperation, employees might become secret pr agents for the company while talking to their friends, family members, neighbors etc.
iii)Suppliers- They are business associates of the company who provides raw material for business activities of the company (Lyngdoh, 2014). Suppliers and the company are like "soul mates" somehow because they need each otherrrr. If the relationship is stained and the suppliers are not happy with the company, then the company will not be able to make a profit since the materials are not being supplied nicely to them.
iv)Distributors/ Dealers/ Retailers- They are the link between the company and its dealers. The success of the company also depends on them.
Internal Public of PR should always share and inform key messages with their members in order to keep things in check. They should also focus on the goodwill of its collaborators and maintain good relationships with them.
External Public
External public are the clients of an organisation/firm that are doing business with them. They focus on issues regarding the values, procedures, values, and attitude of the company toward multiple groups of people in society (Lyngdoh, 2014).
Who are the external publics of an organisation?
i) Consumer- A person who purchases goods and services from the company. PR practitioners have to educate and inform their consumers about the product or organisation in order to produce a loyal customer. When a consumer perceives in-depth knowledge about a company and understands its mission, they are more likely to become devoted to the company.
ii) Media- Media (both print and electronic) gives mass exposure to a company's activities. Mass media is a very strong source to voice out opinions at. It is easy to build propaganda to influence the public in masses, therefore external pr must be very careful in handling the media. If anything goes wrong and the media portrays your company in a bad light, you're most probably doomed!
iii) Government- The government controls trade, business and industry of major institutions. The main reason why a company should develop good mutual relationship with the government is because of vested interest of individual or corporate. PR professionals need to make sure they don't break any rules or cause any mishaps to the balanced relationship with the government, or else they are unable to pursue the objectives of their company.
iv) Action Groups/ Activists- They are a group of people that come together to bring about change in relation with a particular situation. Action groups have the potential to build or expose malpractices or inflict setback to the image and reputation of a company they do not favor in. They have strong ego and high self-esteem because they possess the ability to influence masses (Lyngdoh, 2014). That's why PR practitioners take the time to include them in the PR list and appreciate them, in case they threaten to harm the company.
External Public of PR should really consider what Websites, newspapers, radio stations, TV stations etc provides news of their company. They should really make a list of them and find contact information to build relationships. And as always, they should evaluate and consider their audiences.
References:
Lyngdoh, S. (2014). Internal and External Public of Public Relations. Retrieved from http://shaining.blogspot.com/2014/02/internal-and-external-public-of-public.html
No comments:
Post a Comment