PR Definition [Karla & Jamie]

I've just watched this video featuring some PR specialists who gives us their definition of PR. (quite soft leh the video zzz) According to that Karla girl, PR is when you take an idea you have and make other people think about it the specific way you want them to think it is. Wah, sounds like brainwash. No la, she's actually trying to say that by brainwashing making the public think of your marketing in a way you want them to think like, they will sort of get/understand the message of what you're trying to tell them and be more receptive of it.
However, at the end of her part, she sounds quite materialistic. Lol. Because she said, "The whole purpose of business PR is to make sure you get a better return in investment for your marketing dollars." Haha, but I guess, that's what's most important lah. No matter how much a company tells you, "The customers are our number 1 priority", they actually mean, "The customers' MONEY are our number 1 priority." #liarliarpantsonfire
Jokes aside, she's emphasizing the importance of getting benefits (and ka-chings) by highlighting the key messages to your public.

The next girl guy, Jamie, states that PR and marketing goes hand in hand wor. He said if a person has been doing marketing a lot but haven't been doing PR, then that means their messages are out there but they don't really get clients. So how ah, Jamie?

"You create PR campaigns." 

Ohhhhh, I see. But why PR campaigns? 

"Walao, you never watched my video meh?!" 

Ok, sorry. The reason why we should have PR campaigns is so that you can gain credibility. Because in PR campaigns, you promote your company; how good it is, what good work it has done, how awesome and cool your company is etc. When clients are exposed to your company's syiok sendiri advertising, they might actually be impressed and shake hands to cooperate with your company. Now, you have credibility!  

The rest of the video is of Jamie telling us about his friend who did a PR campaign which landed him an interview in Fox News and had people (big time clients with $$$$$$) calling in to become his clients. That's not the type of advertising where you can simply pay to get, but thank God for him it was a success in increasing his bank's credibility. Or else really jialat.